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Category Archives: Business and Finance

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The Software Vendor’s Transformation to SaaS

  Customers are shifting from purchase software to SaaS subscriptions.  They want the flexibility of only spending money for what they need, when they need it, with the advantages of having the most current offerings.  They don’t want to be locked into the “stuff they Read More


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Four Metrics to Assess a SaaS Business

SaaS companies are growing rapidly due to customer demand for cloud-based solutions. For public SaaS companies, the median growth is 28% while the median loss is 4.5% (Software Equity Group).   A survey of private SaaS companies by Pacific Crest Securities reported a median 36% revenue Read More


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Marketing Automation + Customer Engagement Management Drives SaaS Revenue

SaaS success requires acquiring new customers, growing their account revenue, and retaining these customers – nailing these three areas leads to strong growth in a SaaS company’s reoccurring revenue.  The tools provided by Marketing Automation and Customer Engagement Analytics software are essential to driving the Read More


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The Bad News and Good News of the Cloud Transition for Software Vendors’ Partners

The Bad News Cloud Computing is just the latest computing model fostering the creative destruction of the prior dominant computing model:  Mainframes to Mini Computers, Mini Computers to Local Area Networks, Local Area Networks to Client Server, Client Server to On-premises Browser Based, On-premises Browser Read More


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The SaaS Explosion of 2013: Part V – VARs and System Integrators get on board

The computer industry goes through a cycle of “Creative Destruction” most every decade whereby a new paradigm replace the old.  SaaS ushers in the next wave of “Creative Destruction;  VARs and System Integrators who embrace SaaS before their peers will have a competitive advantage during the transition. VARs and Read More


About US

Dave Key

Dave Key is a SaaS thought leader who has built and advised SaaS companies for the last 12 years. Dave has co-founded three software companies: FileNet, FieldCentrix, and YouMail building revolutionary, large scale software products for new worldwide markets.

Dave has a breadth of experience as a CEO, Software VP, CFO, Chairman of the Board, Audit Committee Chairman, Advisor, and Angel Investor.

Dave assists companies with their SaaS strategy and execution to thrive in a world moving to the cloud and mobile platforms.

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