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Category Archives: SaaS Sales and Marketing

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What’s your SaaS Sales & Marketing ROI?

Growth is a good thing. High growth SaaS  companies have higher company valuations, have a better market perception, attract better employees, and can dominate their market. However, SaaS companies incur Sales & Marketing, “Revenue Acquisition  Costs” before those costs are recovered by the profits from subscription revenue. Read More


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SaaS Now Revolutionizes the Channel

Originally published on SandHill.com. SaaS fundamentally changes the products, services and relationships between SaaS vendors and their customers. Likewise, SaaS changes the role and value added by the SaaS channel partner. Channel partners will need to work differently and more strategically than in the past. Read More


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Maximizing Revenue for SaaS Companies is more than Customer Acquisition

The primary financial goal of SaaS companies is Profitable Growth.  That requires retaining existing customers and adding new sources of their SaaS revenue while keeping costs down.  The focus of revenue generation is often placed on new customer acquisition, but to maximize revenue, the focus Read More


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The Bad News and Good News of the Cloud Transition for Software Vendors’ Partners

The Bad News Cloud Computing is just the latest computing model fostering the creative destruction of the prior dominant computing model:  Mainframes to Mini Computers, Mini Computers to Local Area Networks, Local Area Networks to Client Server, Client Server to On-premises Browser Based, On-premises Browser Read More


About US

Dave Key

Dave Key is a SaaS thought leader who has built and advised SaaS companies for the last 12 years. Dave has co-founded three software companies: FileNet, FieldCentrix, and YouMail building revolutionary, large scale software products for new worldwide markets.

Dave has a breadth of experience as a CEO, Software VP, CFO, Chairman of the Board, Audit Committee Chairman, Advisor, and Angel Investor.

Dave assists companies with their SaaS strategy and execution to thrive in a world moving to the cloud and mobile platforms.

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