Tag Archives: Customer Lifetime value
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Don’t be a Customer Lifetime Value Simpleton

Posted on October 14, 2013 by Dave
Posted in Blog, SaaS Metrics Tagged , , , ,

Customer Lifetime Value or CLV (aka CLTV or LTV) is an essential SaaS metric for quantifying the present predicted value of a revenue stream from a customer.  Understanding the Customer Lifetime Value is crucial for understanding how much is prudent to spending on customer acquisition. Read More

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Marketing Automation + Customer Engagement Management Drives SaaS Revenue

Posted on May 27, 2013 by Dave
Posted in Blog, Business and Finance Tagged , , , , , , ,

SaaS success requires acquiring new customers, growing their account revenue, and retaining these customers – nailing these three areas leads to strong growth in a SaaS company’s reoccurring revenue.  The tools provided by Marketing Automation and Customer Engagement Analytics software are essential to driving the Read More