Tag Archives: SaaS Retention
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Marketing Automation + Customer Engagement Management Drives SaaS Revenue

Posted on May 27, 2013 by Dave
Posted in Blog, Business and Finance Tagged , , , , , , ,

SaaS success requires acquiring new customers, growing their account revenue, and retaining these customers – nailing these three areas leads to strong growth in a SaaS company’s reoccurring revenue.  The tools provided by Marketing Automation and Customer Engagement Analytics software are essential to driving the Read More

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Maximizing Revenue for SaaS Companies is more than Customer Acquisition

Posted on October 18, 2012 by Dave
Posted in Blog, SaaS Sales and Marketing Tagged , , , , ,

The primary financial goal of SaaS companies is Profitable Growth.  That requires retaining existing customers and adding new sources of their SaaS revenue while keeping costs down.  The focus of revenue generation is often placed on new customer acquisition, but to maximize revenue, the focus Read More