A SaaS company’s culture is a key determinant of its success. To grow a SaaS company really quickly, you need to create a product that customers can’t live without (the “Product/Market Fit”), delight your customers and ensure their success. This requires a superior company culture through Read More
The typical SaaS company grows faster, loses more money, and has a higher valuations than product sale companies. Weighted Average Profitability Cash Flow from Operations Growth Price/Revenue Ratio Public SaaS Companies -8% +15% 33% 8.7x Public Software Companies +8% +28% 8% 3.3x Source: SEC filings – Read More
The primary financial goal of SaaS companies is Profitable Growth. That requires retaining existing customers and adding new sources of their SaaS revenue while keeping costs down. The focus of revenue generation is often placed on new customer acquisition, but to maximize revenue, the focus Read More
Conclusion In this seven part series, I have described barriers removed and tipping points reached that have resulted in the acceleration of SaaS products being funded and developed in 2012. Customer attitudes have changed making them comfortable with SaaS, and in fact demanding SaaS products. Customers Read More
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