Growth is a good thing. High growth SaaS companies have higher company valuations, have a better market perception, attract better employees, and can dominate their market. However, SaaS companies incur Sales & Marketing, “Revenue Acquisition Costs” before those costs are recovered by the profits from subscription revenue. Read More
Originally published on SandHill.com. SaaS fundamentally changes the products, services and relationships between SaaS vendors and their customers. Likewise, SaaS changes the role and value added by the SaaS channel partner. Channel partners will need to work differently and more strategically than in the past. Read More
The primary financial goal of SaaS companies is Profitable Growth. That requires retaining existing customers and adding new sources of their SaaS revenue while keeping costs down. The focus of revenue generation is often placed on new customer acquisition, but to maximize revenue, the focus Read More
The Bad News Cloud Computing is just the latest computing model fostering the creative destruction of the prior dominant computing model: Mainframes to Mini Computers, Mini Computers to Local Area Networks, Local Area Networks to Client Server, Client Server to On-premises Browser Based, On-premises Browser Read More
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