Category Archives: Blog

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Company Culture Drives SaaS Growth

A SaaS company’s culture is a key determinant of its success. To grow a SaaS company really quickly, you need to create a product that customers can’t live without (the “Product/Market Fit”), delight your customers and ensure their success.  This requires a superior company culture through Read More

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The Software Vendor’s Transformation to SaaS

  Customers are shifting from purchase software to SaaS subscriptions.  They want the flexibility of only spending money for what they need, when they need it, with the advantages of having the most current offerings.  They don’t want to be locked into the “stuff they Read More

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Four Metrics to Assess a SaaS Business

SaaS companies are growing rapidly due to customer demand for cloud-based solutions. For public SaaS companies, the median growth is 28% while the median loss is 4.5% (Software Equity Group).   A survey of private SaaS companies by Pacific Crest Securities reported a median 36% revenue Read More

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What’s your SaaS Sales & Marketing ROI?

Growth is a good thing. High growth SaaS  companies have higher company valuations, have a better market perception, attract better employees, and can dominate their market. However, SaaS companies incur Sales & Marketing, “Revenue Acquisition  Costs” before those costs are recovered by the profits from subscription revenue. Read More

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How’s Your SaaS Business Performing?

High-growth SaaS companies are often unprofitable, yet financial institutions value them highly. The median net income for Public SaaS companies is negative 4.5%. Yet, despite these losses, the Price to Enterprise Value ratio for SaaS companies is 8.0x compared with 3.2x for Software companies, according Read More

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SaaS Now Revolutionizes the Channel

Originally published on SaaS fundamentally changes the products, services and relationships between SaaS vendors and their customers. Likewise, SaaS changes the role and value added by the SaaS channel partner. Channel partners will need to work differently and more strategically than in the past. Read More

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Choosing between HTML5 and Native Mobile Apps

The majority of SaaS vendors will provide both a desktop and mobile application.  While HTML5 is rapidly become de rigor on desktop, its use on mobile platforms is situational based on the application requirements.  According to Flurry (April 2013), only 20% of the activity on Read More

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Don’t be a Customer Lifetime Value Simpleton

Customer Lifetime Value or CLV (aka CLTV or LTV) is an essential SaaS metric for quantifying the present predicted value of a revenue stream from a customer.  Understanding the Customer Lifetime Value is crucial for understanding how much is prudent to spending on customer acquisition. Read More

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SaaS Revenue Models Win in the Long Run

The SaaS subscription business model trades high upfront (license) payments for a greater Customer Lifetime Value.  This increases the SaaS vendors overall value resulting company valuations over twice those of Licensed Software companies of the same revenue (Software Equity Group 2013). The transition from Licensed Software Read More

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Marketing Automation + Customer Engagement Management Drives SaaS Revenue

SaaS success requires acquiring new customers, growing their account revenue, and retaining these customers – nailing these three areas leads to strong growth in a SaaS company’s reoccurring revenue.  The tools provided by Marketing Automation and Customer Engagement Analytics software are essential to driving the Read More

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About US

Dave Key

Dave Key is a SaaS thought leader who has built and advised SaaS companies for the last 12 years. Dave has co-founded three software companies: FileNet, FieldCentrix, and YouMail building revolutionary, large scale software products for new worldwide markets.

Dave has a breadth of experience as a CEO, Software VP, CFO, Chairman of the Board, Audit Committee Chairman, Advisor, and Angel Investor.

Dave assists companies with their SaaS strategy and execution to thrive in a world moving to the cloud and mobile platforms.